In this episode, Misha is joined by long-time friend & colleague, Luc Bohunicky, Senior Growth Manager at DeepDive Technology Group. Coupling Misha’s experience transitioning from a world-class techie to an enterprise-selling business executive, with Luc’s sales, marketing & branding experience in early-stage, fast-moving startups, the two combine thoughts to discuss one BIG reason they believe new technology adoption rates are so low. And it starts with the message.In this episode, we’ll dive deep into such topics as:

• Increasing the speed of technology adoption in the enterprise, from a communications perspective
• Misha’s 3 Pillars…to better messaging…of advanced tech initiatives between innovators & adopters
• The shortcomings from both vendor & client perspectives when it comes to bad messaging & communicating
• How studying history provides both evidence & clues as to how improved messaging & product positioning actually helps